Brand and logo design for a new and innovative furniture concept.
Logo design, Visual Identity
POMC Design aims to be an international reference in luxury furniture, distinguishing itself by an innovative design that incorporates new technologies. The symbol is based on a square structure that may be seen as a digital chip, an object or a three-dimensional space.
Dark grey and blue, combined with warmer tones, are meant to communicate sophistication, professionalism and innovation.
To foster the minimalistic approach of the brand, the grid underlying the symbol was used as a structure for its visual assets.