BFood
Logo design and visual identity for a company in the food sector.
Logo design, Visual Identity
BFood is a food sector company with over 20 years in the market. The challenge was to work on the brand's branding to define a more contemporary positioning.
The concept of the logotype is that we should focus on what really matters and that, to a large extent, healthy eating also depends on personal choice.
The color palette is made up of soft, natural tones that contrast with strong orange. The objective was to develop a range of colors that would allow the creation of vibrant compositions.
