Creia.lab
A Data Visualization-inspired identity for a new investigation hub centered on creative industries.
Visual identity, UX/UI Design
Creia.Lab is a brand new investigation hub developed by University of Porto. It aims to foster the analysis between academics, professionals and entrepreneurs about culture and creativity domains. The main focus of this hub is the study of Portugal's creative industries activities.
The challenge of this project was to develop a visual identity around the concepts of data visualization, creativity and knowledge. The color palette created sought to represent the dynamic relationship between different fields and cultural institutions.
The developed website promotes the communication of studies and knowledge about the creative industries.
One of the main tools of this project is called Obcrei.pt and consists of a data dashboard that allows you to visualize all the economic activities of the creative industries in Portugal.
This project was developed in collaboration with 3Decide.
