Escola CRIAR
Rebranding for an educational project focused on experiential learning and the creation of more conscious futures.
Visual Identity, UX/UI Design
The new visual identity reflects the connection between knowledge and lived experience: the icon merges the idea of an open book with that of a landscape, symbolising a type of learning rooted in curiosity and the surrounding world. The brand speaks with a tone that is confident, human and intuitive.
The colour palette blends vibrant yet gentle tones, balancing playfulness with care and sensitivity. Graphic compositions using overlapping shapes act as visual metaphors for diversity and discovery.
In addition to the visual identity, we designed the UX/UI of the website, shaped as a clear, dynamic and welcoming experience. Every element — from content to layout — reinforces the creative, warm and engaging character of the CRIAR brand.
This project was developed in collaboration with Elena Studio.
