Nutriscience
Visual identity for Nutriscience: Play, Cook and Learn, a research project developed by the University of Porto (UP) and funded by the EEA Grants Program.
Visual identity, UX/UI website design
This project aims to increase the food and nutritional literacy of high-risk populations, namely, low-income families and educators of pre-school children from the national schools' network, through the development of an innovative communication approach. This tool acts as a social network where educational materials, nutritional challenges, comic books, and serious games mobile apps are proposed in a gamification approach.
The visual identity for Nutriscience was strongly based on the creation of some characters that acted as nutritional super heroes. Several comics about their adventures were made in order to engage children in new eating habits.
Animations about these heroes fighting against their enemies (salt and sugar-based food) were also made to increase playfulness to project.
It was developed a social network web platform where educational materials, nutritional challenges, comic books, and serious games mobile apps were proposed in a gamification approach.
Challenges were conceptualized to promote digital and learning engage around nutritional knowledge.
Challenges were conceptualized to promote digital and learning engage around nutritional knowledge.
Este projecto foi desenvolvido em colaboração com a Universidade do Porto.
