PCIM
Logo design for PCIM, a Lisbon based company that focus its activities on providing services of advertising, communication and public relations.
Logo design, Visual Identity
PCIM is an acronym composed by four words: Publicidade (advertising), Comunicação (communication), Imagem (image) and Marketing. The idea for the symbol was to create something that brings together these four main areas of PCIM. The symbol of four squares where one of them is elevated seemed to be appropriated to identify a company that aims to communicate and boost new ideas and careers.
It was also developed a detailed manual about PCIM's branding with the main guidelines and considerations about color, typography, grids and applications.
