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Logo design and visual identity for an agricultural production farm.
Logo design, Visual Identity
Based on a high relief of the façade of the farm, a symbol was developed where a flower is drawn from the shape of a heart. The brand's color was based on the bright maroon color of the farm's tiles.
To convey an idea of something friendly and modern, the logo design was based on the humanist Gill Sans typography. The features were reinforced through a calligraphic-inspired design, with a strong, geometric cutout.