Siddhi
New visual identity for a self-knowledge project centered on lightness and authenticity.
Visual Identity, UX/UI Design
We developed a visual identity that reflects the essence of the Human Design system, highlighting auras as a graphic representation of the energy and uniqueness of each individual.
Foi escolhida uma paleta de cores sólidas e impactantes para comunicar uma marca leve, divertida e descontraída, equilibrando força visual com suavidade na mensagem.
The brand's visual communication reinforces the connection between each person and their unique type of energy – the auras – to reinforce the idea of authenticity and acceptance of one's own essence.
This project was developed in collaboration with Elena Studio.
