Visual identity for CORU, a creative direction studio that connects brands and creators through a clear, contemporary, and action-oriented visual language.
Logo design, Visual Identity
The symbol derives from the first two characters of the logotype to form the abbreviation “co”, creating a connection between two points that represents the relationship between brands and creators.
The color palette combines institutional and expressive colors to balance clarity, legibility, and consistency with energy, contrast, and flexibility in communication.